THE TRAVEL LEAGUE OF VICTORIA (TLV)
The TLV has a long history dating back to its foundation in 1929 by a pioneering group of Travel Industry folk with its principal objectives as “the association of organisations or individuals actively engaged in the travel and tourism industry.” Its intentions included “promoting camaraderie between members and to arrange for talks and discussions on matters pertinent to its members and guests”.
Not too long after its inception, Vice-Regal patronage was arranged so that successive Victorian State Governors became our official patron, which was certainly a real boost to its status and position within the ranks of the Victorian Travel Industry. Thus the TLV became more influential and was able to attract prominent persons from both within and outside the industry to speak at its regular monthly luncheons. From AFL icon Ron Barassi to famous historian Geoffrey Blamey, our guest speakers were a varied and extremely interesting mix.
Above: an article from The Argus about The Travel League of Victoria in 1934
Photo and caption from The Argus edition of Saturday 28 April 1934: “The Travel League of Victoria entertained at luncheon at the Hotel Windsor yesterday Dr W. M. F. Mansvelt, the Netherlands-Indies Government representative, who is visiting Australia. The guest explains his goodwill mission to Australia. (Left to right) The Acting Premier (Mr. Menzies (future Prime Minister)), Dr. Mansvelt, the president (Mr. L. S. Bruce, who is Tasmanian Government representative in Victoria), and the deputy chairman of the Railway Commissioners (Mr. N. C. Harris). The hon. secretary of the League (Mr. W. T. McConnell, Government Tourist Bureau) is standing.
Vice-Regal patronage of course was contingent upon the approval of each Governor upon their assumption of office. This was naturally formally sought and was in all cases gracefully granted. Life members include Sir Henry Bolte, a former Victorian Premier.
As the Travel Industry underwent significant changes in the new millennium with the advent of technology and, let’s face it, the shrinkage of sales forces, then inevitably the previously very popular monthly luncheons had to be cut back. However, the perennially popular Christmas Travel League has continued to thrive and this iconic event still draws great numbers as it has for as long as we can remember at various venues (some now a distant memory like the Southern Cross Hotel) including the Regent and the Grand Hyatt. Our current home since soon after it opened is now the palatial Crown Towers.
HAVE FUN AND ENJOY YOUR NETWORKING
YOU ARE KEEPING A GREAT TRADITION ALIVE!